Independent software company
We build intelligent software that automates complex work and makes new capabilities possible.
01 / Our focus
Our starting points are law and sport, where complex information, human judgement, and real-world outcomes meet.
Clarity in complex matters.
We are developing software to connect evidence, organise timelines, and keep source material in view, helping people understand and manage complex legal matters.
A deeper view of performance.
We are developing software to analyse performance, simulate scenarios, and compare strategies as conditions change.
Our products are in development. We will share more as they take shape.
02 / Our approach
Start with a specific problem. Build software around the people, information, and constraints that make it difficult.
Make the relationship between source information, assumptions, and results clear. People should be able to inspect what a product tells them.
Check behaviour against real workflows, incomplete information, and changing conditions. A convincing demonstration is a starting point, not the standard.
03 / About Ashen Labs
Ashen Labs was founded by Aswin Natarajan, whose engineering experience spans Amazon, Mercedes-AMG Petronas Formula One Team, and Deliveroo.
That background brings together large-scale software, real-time data, machine learning, and high-performance engineering. Today, our focus is on building software products for law and sport.
04 / Get in touch
Working in law, sports performance, or a related field? Tell us where better software could make a difference.
General product enquiries only. Please do not send confidential case material.